Our Founders
The founding Siaxx team consists of two experienced technology entrepreneurs.
Jordan Mitchell, our CEO, spent the last five years founding and
building a profitable e-business solutions firm in the Pacific Northwest. He
took his firm through two acquisitions, finally ending up at MPL2.COM. As General Manager of the Microsoft business unit, he directly contributed to their aggressive growth up
to a $35M+ run rate, making MPL2.COM the largest online solutions
firm in the Pacific Northwest. When MPL2.COM merged with Saltmine in April
2000, Jordan led the company's strategic business development and practice
expansion efforts until his departure in November 2000. Previous to his push in the e-business solutions space,
Jordan was a controller for a high-tech advertising agency, and before that,
spent 4 years with an international CPA firm in San Francisco. Jordan
graduated from Michigan State University with a degree in accounting and an
emphasis in information systems.
Ivan Gevirtz, our CTO, most recently helped launch
Amazon.com's award-winning Anywhere initiative. His roles there included
architecting and engineering all of Amazon's major US initiatives, including
the world's first mobile shopping applications on cell phones and PDAs. Ivan
came to Amazon through the acquisition of Convergence Corporation, where he
helped develop a scalable wireless e-commerce engine. Before joining Convergence,
Ivan founded an independent consulting organization aimed at meeting strategic
IT needs in larger corporations. His clients included Lotus Development
Corporation, Avid Technology, and Intel. One of Ivan's teams at Avid achieved
world-wide recognition when they won an Oscar for technical achievement.
Ivan founded his first company, Vispertek Corporation, before graduating early
from MIT with an S.B. in Brain and Cognitive Sciences.
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